eSchwechat: A Logical Win-Win Strategy.
eSchwechat.at is a programme which – analogous with the model projects eTampere (Finland) und Ronneby 2003 (Sweden) – is conceived as a win-win situation, that is advantageous for all.
The strategy behind this is a snow-ball effect:
We start off with communal investment, used to launch the first projects, which one would be unable to realise with purely private financial sources. With this, a primary aim is to create attractive basic conditions for both the population and for businesses at the location, for example in education and training, research and development or a physical data network.
These initial projects bring about public interest, with the regional and national media as with businesses and the population of Schwechat and its surroundings. The expanded basic conditions smooth the way for further successful projects, which grow to incorporate the establishment of new businesses and to make existing companies from outside move to Schwechat. "One project stimulates the next..."
When the new businesses move to Schwechat and create new jobs, this brings more people to live there. The municipality will now, with greater tax income, be in a position to invest in further in improving the basic conditions. And so the snow-ball picks up momentum.